Katemba, Caroline (2021) THE “HIDDEN PLEASURES” IN SEAGRAM'S ADVERTISEMENT: THE ART OF PERSUASSION. Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni, 23 (2). pp. 462-473. ISSN e-ISSN: 2580-9962 | p-ISSN: 2580-8672 ,
![[thumbnail of THEATRICAL PERFORMANCE AND ENGLISH AS A FOREIGN LANGUAGE LEARNING]](/style/images/fileicons/text.png)
19. Peer Review Theatrical Performan and EFL.pdf
Download (200kB)
![[thumbnail of THEATRICAL PERFORMANCE AND ENGLISH AS A FOREIGN LANGUAGE LEARNING]](/style/images/fileicons/text.png)
19.Theatric performance.pdf
Download (1MB)
![[thumbnail of 19. Similarity Check Theatrical Performance and English as a Foreign Language Learning.pdf]](/style/images/fileicons/text.png)
19. Similarity Check Theatrical Performance and English as a Foreign Language Learning.pdf
Download (2MB)
Abstract
Advertisement is an art that persuade people to look at it and to get engage as well as be a part of them. There are hidden pleasures in the advertisement that fails to be identified by the costumers that will attract them as they are not aware of it. The purpose of this study is to identify the ‘hidden pleasures” in the Seagram’s advertisement as it aims to seek an answer to these questions: (1). What are the ‘hidden pleasures’(as written) in the Seagram’s advertisement by using semiotic analysis/approach (2). How can these advertisements persuade the viewer? (3). To what group of people does this ad aims at? (target at socio-economic level). Findings are discuss in the paper.
Item Type: | Article |
---|---|
Subjects: | P Language and Literature > PE English |
Divisions: | Faklutas Keguruan & Ilmu Pendidikan > Pendidikan Bahasa Inggris |
Depositing User: | Mr BAA Admin |
Date Deposited: | 04 Feb 2022 04:45 |
Last Modified: | 05 May 2022 08:22 |
URI: | https://repository.unai.edu/id/eprint/66 |