Sinaga, Victor Cornelis and Sinaga, Judith Tagal Gallena (2020) BUSINESS PERFORMANCE: BALANCED SCORECARD ANALYSIS FOR INDONESIA PUBLISHING HOUSE (IPH). EKONOMIS, 13 (3).
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Abstract
The study aimed to analyze the business performance of Indonesia Publishing House (IPH). Descriptive method was used to explain the business performance using balanced scorecard (BSC) model. There were 30 respondents who participated in this study. The findings showed that the four BSC perspectives (financial, customer, internal business process, and learning and growth) attained the level of good. IPH business performance needs some improvements to achieve the highest level of performance.
Item Type: | Article |
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Subjects: | 600 – Teknologi (Ilmu Terapan) > 650 Manajemen dan hubungan masyarakat > 657 Akuntansi |
Divisions: | Fakultas Ekonomi |
Depositing User: | Mr Raymond Maulany |
Date Deposited: | 21 Jun 2023 01:51 |
Last Modified: | 21 Jun 2023 01:51 |
URI: | https://repository.unai.edu/id/eprint/376 |